If a seller is lucky enough to be selected for the treasury, and, the treasury is good enough to be selected for the front page, you have hit the jackpot for advertising!
Of course, Etsy also creates its own Front Page treasuries, so you could be lucky enough to be selected for that bit-o-press, or, if you are really, REALLY lucky, you might be selected for an Etsy Storque article like the one below from a few days ago:
So pandering, although often seen as a negative thing, can actually be a very, very smart thing to do around holidays, seasons (not just seasons like fall or spring, but, think wedding and baseball!), special events (from movie openings, season premieres, and awards ceremonies to Earth Day!) and trends (what are people saying?, doing?, reading? blogging about? wearing?) Etsy actually has a great resource for this right on the site. In the "How To" section of the Etsy blog look for the heading "From Etsy's Merchandising desk." Click the links and you will be told exactly what trends are coming for the next month and Etsy's recommendations for playing right into those trends! (Yes, sadly, I was not the first person to think of this.) I have linked the image below for you to bring you to the latest article in the series:
And in case you think I am the only one who thinks this way; take a look around! Everyone with an ounce of marketing savvy is playing right into the July 4th holiday this week, including me! (click the two top images in this post, both active in my shop!) And here are a few more clever goodies for you to check out:
From my mom's shop: Find Me a Memory
From my West Coast friend Cindy's shop: PumpkinTruck
From my Etsy mentor: PetitPoullailler
From the talented hands of Bonnie at Bonnie's Knitting